Vivanco is taking advantage of the change of seasons to breathe new life into the brand. The new 2013 Rioja Blanco and Rioja Rosado will hit the shelves this Spring in a much more modern package, and the 2009 Rioja Crianza and 2008 Rioja Reserva are not far behind.
The bottles are a bit sleeker, yet still recognizable, as they modernized the proprietary design reminding of the last hand-blown glass Bordeaux bottle. The labels are more contemporary boasting the works of famous artists such as Miro and Gris, whose paintings reside in the museum and reflect the contents of the bottle.
Although the winery is taking a step away from tradition by dropping the term “Dinastia” from their brand name and modernizing their packaging, they will continue to honor the history of wine by employing traditional viticultural and winemaking techniques, revitalizing nearly-extinct indigenous grape varieties and vinification styles, and developing the museum and cultural center.
Vivanco is the only word that truly adds value. After all, the brand was built by the family who’s life passion is to “share wine culture.” By honing in on the Vivanco name, they are reinforcing that while they are arguably one of the most comprehensive wine projects in the world consisting of a winery, museum, cultural, and educational center, it all started with one family.
For a preview of what’s to come, check out this video: